Daniel Ricciardo, one of Formula 1’s most recognizable and beloved drivers, has an estimated net worth of $50 million as of 2023. Known as “The Honey Badger,” Ricciardo’s wealth has been significantly influenced by his racing contracts, endorsements, and ventures beyond the track.
During his tenure in Formula 1, Ricciardo was among the highest-paid drivers, particularly during his time with McLaren. His contract with the team ended early in 2022, but the final year of his deal was paid out, reportedly earning him $15 million. While this marked the end of his full-time position at McLaren, it provided a substantial financial buffer.
In 2023, Ricciardo joined Red Bull Racing as a reserve driver, a role primarily focused on simulator work, marketing duties, and acting as a backup at select races. However, his strong performance in a Pirelli tyre test at Silverstone in July led to his return to the grid with AlphaTauri for the Hungarian Grand Prix. Whether his new role comes with a significant salary increase remains unclear, but Ricciardo’s passion for racing keeps him eager to be on the track.
Expanding His Business Portfolio
Beyond his earnings as a driver, Ricciardo has diversified his income through various business ventures. He partnered with St Hugo Wines to launch the DR3 wine collection, which has garnered significant interest, often with waiting lists for purchases. In 2023, he debuted his own clothing line, “Enchanté,” inspired by his globally recognized catchphrase. The launch featured a promotional campaign with high-profile participation.
Sponsorship Deals
Ricciardo’s impressive roster of sponsors has also contributed to his financial success. His official partnerships include St Hugo Wines, OKX, Optus, EA Sports, GoPro, Beats, Thorne, and Save the Children. These collaborations provide additional revenue streams and cement his status as a marketable figure in the world of sports and entertainment.
With a career spanning successful stints in Formula 1 and ventures off the track, Ricciardo continues to build on his legacy as both a racing driver and an entrepreneur.
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